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Project description
Launch selection of greeting cards for Raksha Bandhan festival. One card is for Brother (Should have a physical rakhi inside it) and another for Sister. Shagun Envelope which should have a space to stick Rs.1 coin. Combination of traditional way of gifting and online platform. The form of card derived from the connection word to show bonding between sister and brother.
Mood-board
Collected the references for rakhi, decorative patterns, colours. Ethnic looking and it should be ideal for any festive season
(Raksha bandhan, Wedding, Diwali etc)
The card design
Exploration of the various patterns on Indian culture / Festivals / Ethnic look themes. And same designs have been incorporated on the gift card.
Gift card for brother
Gift card for sister
Shagun Envelope design
Customer's feedback
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